Zoup! Eatery Franchise Leadership & Support Team

Our Leadership Team orchestrates the work of an energetic and diligent Support Center Team that provides day-to-day operational services to help your franchise run smoothly. Each member is a resource, a champion, a problem-solver and a partner with an unwavering commitment to your business’ success.  

Eric Ersher

Founder & CEO

Eric started Zoup! in 1998 and has grown from restaurant owner to CEO and Visionary. From 1994 to 2000, he was an owner of Michigan Foods, which manufactured and distributed custom spice blends, pre-mixed and prepared soups to chain restaurants. Eric is responsible for strategic planning, concept and menu evolution, and vision for the Zoup! brand and culture.

Jason Valentine

President & COO

Jason joined Zoup! in early 2018. From 2013 to 2018, he was VP of Operations at Cousins Subs Corporate, a Wisconsin-based fast-casual restaurant franchise. Prior to joining Cousins Subs Corporate, Jason led his family's multi-unit franchise system. Through these roles, Jason has gained a deep understanding of being a franchisor and a franchisee.

Ed Andrews

Chief Technology Officer

Ed joined Zoup! in 2015. From 2008 to 2015, he was the IT Director for Austin Benefits Group. From 1998 to 2008, Ed worked for Crosswinds Communities in several technology roles, including VP of Information Technology. Ed is responsible for the overall vision, development and implementation of Zoup! technology.

Nora McGillicuddy

VP of Marketing

Nora joined Zoup! in April of 2021. Before joining Zoup! She was a VP, Group Account Director on the Coca-Cola Company's business at Merkle in Southfield, MI. Before that Nora was VP, Account Management on the McDonald's business at Leo Burnett in Chicago, IL from 2012 to 2015. She is responsible for leading the Marketing efforts for both the Brand and Franchise.

Richard Zimmer

Director of Franchise Development & Real Estate

Richard joined Zoup! in 2006. Richard has been a licensed commercial real estate agent since 2002 and assists Zoup! Franchise Owners in the franchise qualification process and local market site selection.

Robert Kirma

Director of Design & Construction

Robert has been Director of Design & Construction since January 2009. He has a Bachelor of Science in Architecture (BSA) from Lawrence Technological University. Robert manages and assists the Franchisees through the Z!Track process; pre-opening, store design, FF&E, construction, and final open steps.