January is National Soup Month
There is no better time to celebrate the warm and comforting qualities of soup than during the cold month of January, which also happens to be National Soup Month! Zoup! Eatery, the fast-casual concept known for its “Good, Really Good” soups and broth, is celebrating all things soup with a new soup Happy Hour and delivering 100 Zoup! Rescue Care Packages.
The Intangible Qualities of Soup
When Zoup!’s founders first set out to find what it was that made a good soup, they discovered a common theme. Apart from good soup being hard to find, people often brought up fond memories of their family recipes, having soup when they were sick, or their grandmas making them soup when they were young. Soup seemed to have a quality that brought intangible feelings of comfort, warmth, and well-being to life. From these conversations, Zoup!’s brand passion and path became clear. Not only was Zoup! going to serve Good, Really Good soup, but Zoup! was going to be a place where those intangible qualities were brought to life, in an environment where everything matters.
“We love celebrating the power of soup and the intangibles of comfort and warmth so closely associated with soup” says Zoup! Eatery founder and CEO Eric Ersher. “If you know someone who’s under the weather, recovering from illness or is going through a rough time, we know our Rescue Care Packages can lighten their load.”
Zoup! to the Rescue began in 2011 as a way for local franchise owners to provide support to their communities. Each Rescue Care Package contains a bowl of delicious, award-winning soup, a big hunk of bread and a beverage and can be picked up or delivered to a deserving party who has been nominated by a friend or loved one. To nominate someone to receive a Rescue Care Package, visit zoup.com/rescue.
Beginning January 8th, all Zoup! Insiderz Rewards members enjoy a free cup of soup with any purchase every Friday from 2-4pm during Soup Happy Hour. Orders can be placed online using discount code: HAPPYHOUR21. Everyone can join Zoup! Insiderz Rewards and earn points and welcome offers, like a BOGO bowl of soup and a free beverage, by signing up for free at zoup.com/rewards.