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COMMITTED TO THE FRANCHISEE

Why Zoup!?

Zoup! works well as a franchise because of its simplicity and built-to-grow structure. In fact, the same “everything matters” philosophy we developed for our customers, we also extend to our franchisees in the form of strong store support.  As a Zoup! franchisee:

	You get the right concept at the right time.  Zoup! is a direct response to growing customer demand for fresh and healthy meals served in a casual, comfortable setting.
	You get a concept that is still new in nearly all markets, but that is proven to stand the test of time.
	You get a unique product category that gives you access to real estate that you might otherwise be denied -- because of existing restaurants.  (For example, if you wanted to open a sub shop, you might have difficulty finding a good, high-traffic location that doesn’t already have one.)
	You get access to an effective and marketable brand identity.
	You get the opportunity to offer a complete menu, including proprietary, high-quality soups, salads, sandwiches, desserts and beverages.
	You get a turn-key format this is easily replicated and supported by a strong operational foundation.
	You get our commitment to your success and the tangible, top-quality tools and support you’ll need to open, operate and grow your business.

You Get the Operational Support You Need, Every Step of the Way

Through our effective Z!Track pre-opening program; computer-based instruction; and hands-on, intensive training courses, franchisees receive all the support needed for a smooth store opening.  Once open, our state-of-the art, online management program – Z!Net – provides the powerful accounting, management and operating resources you’ll need to run a successful business.  Z!Net does it all! 

Here are some of the specific areas in which you’ll receive support: 

•  Site selection    
•  Lease negotiation
•  Store design and construction
•  Staff hiring and training
•  Product and recipe use
•  Supplier relationships and buying power
•  Marketing and promotion
•  Point-of-sale and accounting technology
•  Ongoing operational support

Turn-Key Marketing Programs Help You Reach Out to Customers

We help you attract and retain customers with professionally prepared marketing materials and powerful brand-building programs. 

•  Daily Emails

  The Zoup! daily email program gives you the opportunity to “reach out” to your store’s individual customers by offering them an ever-changing daily menu and special promotions and giveaways – available only to subscribers.  The best part is, it’s easy to start and is implemented daily by Zoup! headquarters.  Here’s how it works: We provide a “sign-up kit” with signage, sign-up slips, instructions and everything you need to collect email addresses from your store’s customers. Once these addresses are added to the Zoup! data base, we do the rest. So each morning your customers automatically receive the soup line-up for your store, frequently accompanied by a marketing message, coupon, promotion or nugget of Zoup!-related information.

•  Point-of-Purchase Materials

  Zoup! provides you with an array of in-store marketing materials, including everything from photographic product banners, nutritional signage and printed tray liners to flyers, newsletters and comment cards.

•  Public Relations

  As a Zoup! franchisee, you’ll get the tools and support you need to generate media coverage of your business.  From “how to build a media list” to “what interests reporters and editors” we’ll provide exactly what you need to get the credible, third-party endorsements that no amount of money can buy.

•  Advertising

  Franchisees have access to our library of print ad and coupon layouts for newspapers, magazines and coupon publications.